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Sport For Life International

Coach and young people playing cricketEach September hundreds of thousands of young people start a new academic year in state primary schools all over the country with hope in their hearts and a bright new future to look forward to. Many challenges lie ahead and schools provide teams of experts to assist each child’s path to success, both academically and physically.

Sport for Life! International (Sport for Life!) aims to provide opportunities, inspire and change the lives of children and young people across the globe by inviting them to take part in sport, qualify as coaches and improve their lives at premium destinations in their local community.

For the past two years, Sport for Life! has provided year round cricket and healthy lifestyle training to:

Cricket star being interviewed

  • 7,500 students in 30 primary schools in inner-city Birmingham in partnership with the NHS
  • 500 students @ 10 holidays camps
  • Sixth Form students at Waverley School, Birmingham linking with Edgbaston Indoor Centre, Warwickshire’s home of cricket
  • 10+ Warwickshire Cricket League teams at SFLI managed cricket grounds @ Barrows Lane, Yardley in partnership with Midlands Co-operative Society


Sport for Life! takes into account the circumstances of all children and young people in the local community, providing unique opportunities to play sport and learn at the same time.

Cricket batsman hitting a shotOur aim from 2013 is to increase sports playing and coaching opportunities in the UK. In August 2013, government announced extra assistance in school funding for sport. A combination of the Department for Health, Department of Education and Department for Culture Media and Sport is making available £150m per annum for two years to help state primary schools put in place more sports activity for their students.

With this assistance, the time is right for more sport and opportunities to be offered to young people in the UK to ensure a healthier and more positive future.

If you want to contact a sports coach for your school, college, club or university or you are a sports coach seeking a position, please contact us via the Sports Coaching Connection database or direct at This email address is being protected from spambots. You need JavaScript enabled to view it. .

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